By: Dhanalakshmi P

Imagine wearing a fabric that’s not just stylish but also tells a story of freedom, sustainability, and global influence. That’s Khadi – India’s iconic fabric! Why are we talking about Khadi now? Is it because it’s hot summer, and what other fabric can give solace to the skin and well-being other than Khadi? Of course, it is. But one more important reason for bringing this dialogue is hoping you have heard of the “Make the World Wear Khadi” challenge – one of the 32 Create in India Challenges being conducted as part of the inaugural World Audio Visual & Entertainment Summit (WAVES), happening from 1st to 4th May 2025 in Mumbai.

This isn’t just another campaign. The challenge is more than just a call to action. It’s an initiative where creative minds from around the world compete to transform Khadi from a traditional fabric into a global fashion icon through their digital art, social media storytelling, or advertising concepts. The initiative helps creators across the globe to put their creative stamp on something legendary. The Create in India Challenge, and especially the Make the World Wear Khadi segment, offers creative professionals an incredible opportunity to reshape how the world sees Khadi. By blending India’s cultural heritage with cutting-edge creativity, participants can help establish Khadi as a global fashion force that reflects modern values.

With over 750 participants registered for the ‘Make the World Wear Khadi’ challenge, both from India and around the world, the stage is set for a creative showdown that highlights India’s........

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