By: Shri Giriraj Singh

A decade ago, India’s population stood at around 125 crore, and consumer spending was largely driven by necessity rather than desire. Shopping habits were predictable – new clothes for festivals, carefully planned expenses, and a focus on savings over splurging. Luxury brands were admired from a distance, and high-end fashion remained confined to the elite. But today, with a population of 142 crore and a booming middle class, that same family confidently steps into premium stores, shops online with ease, and celebrates life’s milestones with grandeur. India is no longer just growing, it is thriving.

This shift is powered by three key pillars – rising purchasing power, an evolving consumer mind-set, and last-mile digital connectivity. The economic transformation has been remarkable, fuelled by rising incomes, government-backed manufacturing initiatives, and a digitally empowered Bharat. The ‘Atmanirbhar Bharat’ vision, launched in 2020, laid the foundation for self-sufficiency, further strengthened by the Production-Linked Incentive (PLI) scheme and PM MITRA textile parks. As manufacturing boomed, job creation followed, and with it, an increase in disposable incomes that reshaped how Indians spend. Consumption is now the backbone of India’s growth story, set to propel the textile sector into a golden era.

An Empowered Bharat – Confident, Bold and Aspirational

For years, aspirations outpaced reality. People worked hard, dreamed big, yet opportunities felt just out of reach. Then, a decade of policy-driven change turned ambition into achievement. Infrastructure expanded, digital India took shape, and economic reforms became tangible growth drivers. The impact? A nation of confident consumers ready to embrace quality, style, and convenience.

Incomes have soared. Per capita income has jumped from ₹72,805 in 2014-15 to ₹1.88 lakh in 2023-24 and........

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