The newly established Uusi Juttu team

Danish news organisation Zetland has expanded its innovative audio-driven news membership model into Finland with this month's launch of Uusi Juttu, after a successful crowdfunding campaign.

Uusi Juttu went live on 15 January with 13k pre-paid annual members on board. It aimed for 5k when it started a one-month crowdfunding campaign back in September 2024.

That includes 9,000 people taking a reduced annual membership at €100, rising to €120 until the end of the campaign. Membership costs €135 (£114) as of launch, all without Finland's 10 per cent VAT on journalism.

Readers short on cash can become members for as little as €25 for the first year. But only a minority take up this option.

Zetland launched in 2017 and had broken even within three years. Since then, it has built up a 40k paying membership base, finding that people in their 20s and 30s enjoy its blend of progressive news topics, constructive journalism and audio content.

Key stat: Four in five........

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