Shares of Apple climbed Friday morning after investment bank Robert W. Baird raised its price target on the stock and maintained an "Outperform" rating, adding to a strong month for the tech giant heading into its next earnings report.

Apple shares traded at $329.98 as of 10:53 a.m. Eastern time, up $8.32, or 2.59%, on the day. The gain builds on a rally that has pushed Apple shares up roughly 20% since the start of the year, putting the company on pace for one of its strongest annual performances in recent history.

A fresh price target increase

Robert W. Baird raised its price objective on Apple from $310 to $330 in a research note issued Friday, maintaining its "Outperform" rating on the stock, according to MarketBeat. The upgrade adds to a series of increasingly bullish price targets issued by Wall Street analysts in recent weeks. Citi raised its own target on Apple to $365 earlier this month, citing record quarterly Services revenue of $31 billion, according to 24/7 Wall St. Despite those upward revisions, Wall Street's average consensus price target has continued to lag behind where the stock currently trades, a dynamic that has persisted throughout much of Apple's recent rally.

A record-setting month

Apple's stock has been on an extraordinary run in recent weeks. Shares touched a fresh intraday record above $325 earlier this month, marking the company's 15th intraday record of 2026 and lifting its market value to nearly $5 trillion, according to 24/7 Wall St. The company added more than half a trillion dollars in........

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