One moment you are driving home, the next you are bleeding on asphalt, and the first call you make should not land in a sales funnel. Yet that is exactly what personal injury law has become. A marketplace of pain, where dignity is traded for data and compassion is buried beneath conversion rates. Law, at its best, is an act of service, a reflection of a higher calling to bring order, mercy, and restoration to chaos.

Last year saw a dramatic surge in personal injury and product liability filings across the country. Total filings jumped nearly 80%, with other personal injury/product liability cases rising by over 70%, an increase of over 30,000 cases. Health care and pharmaceutical-related claims nearly doubled, climbing 98% with more than 16,000 new cases. Even general personal injury filings rose 30%. These figures represent thousands of individuals navigating pain, legal battles, and disrupted lives.

I say this as someone who has spent a career in civil trial work. Justice begins the moment a person walks through the door or calls for help. The courtroom is one place it unfolds, but far from the only one. Too often, firms treat those calls as conversion metrics.

At a seminar earlier this year, a polished TV lawyer answered the........

© International Business Times