LOS ANGELES — Drivers along Sunset Boulevard got an unusual sight this week: a man living inside a fully furnished room built into a billboard 30 feet above the street, part of an elaborate marketing stunt for Netflix's new sci-fi thriller "The Last House."

The installation, located at the intersection of Sunset Boulevard and Selma Avenue, features a bay-window-style structure with a complete living room built into the billboard, including a lounge chair, a table, books and curtain-adorned windows with plants. The performer entered the enclosed space Thursday, Aug. 6, and remained there through Saturday, Aug. 8, interacting with commuters and passersby below using a whiteboard while attempting to maintain a normal daily routine.

A man was spotted living inside a fully furnished room built into a billboard along Los Angeles’ Sunset Boulevard as part of a promotion for Netflix’s new sci-fi thriller “The Last House.” pic.twitter.com/qASoiK4uKq— Breaking911 (@Breaking911) August 9, 2026

A man was spotted living inside a fully furnished room built into a billboard along Los Angeles’ Sunset Boulevard as part of a promotion for Netflix’s new sci-fi thriller “The Last House.” pic.twitter.com/qASoiK4uKq

Recreating the film's premise, 30 feet in the air

Netflix confirmed the details of the stunt in a statement shared through its Tudum platform. "A performer will 'live' inside a fully furnished living room built into a billboard 30 feet above the ground at the intersection of Sunset Boulevard and Selma Avenue in Hollywood," the statement read, according to E! News. "While attempting to........

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