“It’s time for us to say: ‘let’s unsubscribe to the construct of labels’,” Ultraviolette cofounder and CEO Narayan Subramaniam exclaimed at the recent launch of the company’s latest motorbike, the X-47 Crossover.

The electric vehicle startup that had set out to reimagine high-performance bikes in India has just dropped its fourth model in nine months.

Priced at INR 2.74 Lakh (ex-showroom, Bengaluru), the X-47 Crossover sits below the company’s flagship F77 lineup and is pitched as a hybrid between an adventure bike and a street naked.

For CEO Subramaniam, it’s an attempt by the company to break away from rigid categories. But behind this marketing push perhaps lies a bigger factor: Ultraviolette’s growing urgency to widen its market share.

The company is looking to diversify its product range, even if the underlying vehicle platform is the same. As evident in the launch of two new vehicles in March 2025 — an electric scooter Tesseract and light-weight off-roading bike Shockwave.

The latest bike, the X-47, closely mirrors these models on paper, except for a slightly lower top speed of 145 km per hour, improved acceleration, and a higher ground clearance designed for off-road and mountain riders.

The launch follows the EV startup’s $21 Mn fundraise led by Japan’s TDK Ventures in August, when the company claimed it would be investing in product portfolio expansion and widening the retail footprint.

Ultraviolette cofounder Niraj Rajmohan told Inc42 at the time that the company plans to grow its domestic presence in India from 20 cities to 40-50 cities by October 2025 and 100 cities by March 2026.

This is a much-needed step for Ultraviolette to boost its market share even in the nascent electric motorbikes market. The company has struggled to meet its claimed sales targets and even as late as August 2025, it had only sold 138 vehicles as per official Vahan data.

The Indian two-wheeler EV market has grown by more than 30% year-on-year (YoY) between 2022 and 2024. Yet, Ultraviolette’s sales figures remain weak.

Monthly sales have not even doubled since January 2025, and electric motorcycle makers such as Oben and Revolt have definitely outpaced Ultraviolette. Does this mean India is simply not ready for electric motorcycles yet, or is Ultraviolette stumbling in execution?

And if so, why exactly has the EV startup, which promised to redefine motorbikes for the electric age, struggled to show any momentum?

Not So Fast Sales

It was September 2023; Ultraviolette was brimming with confidence that its high performance EVs would seize the country’s attention by virtue of the superior design and technology.

In a conversation with Inc42 two years ago, Ultraviolette founders were confident that the company would have at least 1,000 motorcycles on........

© Inc42