Another unicorn has fallen. The Good Glamm Group’s breakdown has been coming for months, but this week CEO Darpan Saghvi made it official.

The company will look to sell off its acquired brands after already offloading a bunch of acquired companies in the past year. The GGG situation is a bleak example of what happens when startups go on acquisition sprees with millions of dollars in VC funding with no strategy in place — mirroring what happened at BYJU’S.

Both unicorns now lie in dust with their assets being sold off or potentially being liquidated. So this Sunday, we look at everything that went wrong in the Good Glamm Group story. Before that, a look at a few of the top stories from our newsroom this week:

• India’s Satcom Dream: Satellite communications are pivotal to the Centre’s target of connecting 1.2 Bn Indians to the internet via personal devices by 2025–26. But, how is India placed on the regulatory front and what role do startups have in this game of satellites?
• Can Zoho Redefine Enterprise AI? With AI taking the world by a storm, the SaaS giant startup recently rolled out its indigenously-built AI suite, Zia LLM, and began offering the product for free to its clients. So, is Zoho moving away from its traditional SaaS roots?
• Akshayakalpa’s INR 500 Cr Run: Having stared at potential shutdowns six times in its nine-year lifetime, the D2C dairy brand today has built an organic dairy brand that is on track to exceed INR 500 Cr in sales. So, how did the startup manage to carve a niche in the market?

The End Of The Road

After months of turmoil, Good Glamm Group’s lenders enforced their charges on the individual brands under the group and will look to sell these brands off. With this Good Glamm Group’s content-to-commerce house of brands has come crashing down, an outcome that leaves Sanghvi with plenty to answer for.

The founder claimed selling the assets and brands is the last resort for the company, which failed to secure refinancing or any........

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