Let’s just agree — creating a super app that does it all isn’t a shiny new concept. In fact, the idea traces its roots back to 2011 when China’s WeChat bundled numerous services into a single mobile platform — messaging, payments, social media, ecommerce, news, ride-hailing, food ordering, and more.

And ever since, India has been on a wild chase for that dream. From fintechs to traditional banks, everyone wants to be everywhere, everything, all at once, with a ubiquitous super app.

While banks fancy calling it the ‘universal bank’ model, bundling credit cards, insurance, loans and investments, fintechs don’t bother with jargon.

However, underneath the super app gloss, it is mostly the basics — payments, lending, mutual funds, and ecommerce. This is exactly what Kunal Shah’s CRED is trying to change. Last week, the company looked to raise the bar, yet again.

Targeting its core base of creditworthy and aspirational individuals, CRED launched an all-in-one asset tracker that pulls together investments in stocks and mutual funds, digital gold and even bank balances under one place. It also launched a co-branded credit card and an exclusive club called Sovereign for HNIs.

From afar, it might seem like CRED is stepping away from the herd, breaking the usual super app mould. But, is it really so? And is it going to be a profitable transition?

Before we dive in, here are the top stories from our newsroom this week:

Has The GPU Killer Arrived? As demand for AI shoots up, TPUs are stepping into the spotlight as a faster, more energy-efficient alternative to GPUs. But with NVIDIA still calling the shots and India’s access limited, can TPUs really change the game for the country’s AI future?

Groww’s Lopsided IPO: Groww’s DRHP throws up a tale of explosive growth. Yet, its issue structure reflects the oft-repeated narrative in new-age company listings, where the OFS component is more than 50-60% of the issue size. Will the heavy VC cashout erode trust?

CityMall’s Three Lefts And A........

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