Why InstaHelp Isn’t Helping Urban Company’s Finances

Urban Company’s InstaHelp vertical has become the biggest drag on its financials, with the company swinging from a ₹239.7 Cr profit in FY25 to a ₹234.8 Cr loss in FY26

InstaHelp posted an EBITDA loss of ₹119 Cr in Q4 FY26 alone, highlighting the high-burn nature of instant home services driven by incentives, partner acquisition and operational density

Rising competition from Snabbit and Pronto could force Urban Company into a prolonged quick commerce-like cash burn battle, potentially requiring a future QIP raise

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