In the world of social media where platforms thrive on their users’ craving to fetch more likes and comments on their profiles, photos or videos, US-based social media networking and messaging platform Snap Inc. claims to be an antidote.

The managing director of Snap’s India arm, Pulkit Trivedi, on Wednesday (March 20) said that unlike “its rival platforms, Snapchat frees its users from the constant chase of likes, comments and trolls and gives a more personalised experience to its users.

Currently, the US social media giant claims to have a monthly active user base of 200 Mn in the country versus its rival Instagram which has an MAU of 362 Mn, as per Statista.

Speaking at Snapchat’s debut event in Bengaluru, Trivedi said that the social media platform’s business strategy in India is getting the brands to sell to young Indians by advertising on the social media platform. It hopes to achieve this by giving a distinctive AR-based virtual experience to both advertisers and users.

Speaking with Inc42, on the sidelines of the event, Trivedi said that for the last four months, Snapchat is focussed on expanding the team size in Mumbai, Delhi and Bengaluru and has doubled the workforce strength this year.

Notably, the past 2 to 2.5 years have been all about aggressive growth for Snapchat in India. During this time, the company also roped in former Meta India head........

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