Why VCs Are Suddenly Funding the Business Model They Used to Hate

For decades, VCs called agencies ‘lifestyle businesses’ and refused to invest. AI changed the math, and now the biggest firms in venture are racing to fund them.

BY ZAIN JAFFER, FOUNDER AND CEO, BLAZEL @ZAINJAFFER

Illustration: Getty Images

I remember sitting in boardrooms five years ago where the word “agency” was treated like a contagion. If a founder mentioned they were building a service-based business, the conversation became awkward instantly.

The........

© Inc.com