The 99 Percent Funding Rule Every Founder Should Know Before Borrowing Money

Every funding approach has its purpose. The key is to find the approach that’s best for what you need.

BY TOBI OPEYEMI AMURE

Venture capital just had its best half-year on record, with more than $400 billion raised industry-wide. None of that money was going to you if you were a regular business, however. Only a quarter of one percent of American employers benefited, leaving the other 99 percent to take a different funding approach altogether.

If........

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