Many Founders Waste Time and Money Solving the Wrong Problems. Here Are 3 Big Ones

Startups often fail because intelligent people spend enormous effort trying to fix the wrong issues.

Illustration: Getty Images

When a startup struggles, founders usually assume the solution is obvious: more marketing, more hiring, or more capital. But in my experience advising founders, the real issue is usually something else entirely.

Startups rarely fail because founders don’t work hard enough. They fail because intelligent people spend enormous effort solving the wrong problem.

Here are three of the most common ways startups and founders solve the wrong problems, and where........

© Inc.com