Gloria Steinem’s ‘Turtle Test’ Is a Business Lesson Every Founder Needs to Learn

If you’re wondering why your product isn’t gaining traction, maybe you’re providing solutions nobody needs.

Gloria Steinem in San Francisco, California, in 1977. Photo: Getty Images

Gloria Steinem, who died this week at age 92, was not only a feminist icon and pioneering journalist. She was also a startup founder, and one of her greatest business lessons, the “turtle test,” came from a college geology field trip.

Her professor........

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