How Sarah Rahal Took Armra Colostrum From 1 Product to 10,000 Retail Doors

One product, 10,000 doors — and a very deliberate growth plan.

EXPERT OPINION BY SOPHIE MEHARENNA, FOUNDER NARRATIVE STRATEGIST, @WORDYSOPH

Photos: Courtesy ARMRA

In 2020, when Sarah Rahal, MD, introduced Armra Colostrum to the world, she launched it DTC with a single flagship product. Six years into this journey, the brand has expanded to 10,000 doors nationwide across its full portfolio, working to........

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