Honoring the Business Value of Teamwork, Community and Recognition

The people approach to entrepreneurial success

BY SARAH CASALAN, PRESIDENT, THE UPS STORE, INC.

Running a small business often means living in the operational grind – moving from one moment to the next through product development, customer acquisition, cash flow, growth targets and more. While relentless, I’ve learned that the moments that truly define your organization are not found on paper or in quarterly reports. They happen when you step back, recognize what you and your team have accomplished and celebrate what you’re building together. That’s where sustainable growth comes from.

Recognize and Celebrate Wins

Acknowledging effort shapes your business’s DNA. Recognizing your team’s creativity, commitment and willingness to show up, even when it’s hard, fundamentally shapes your organization’s character and cultivates loyalty that sustains you through difficult seasons.

Intentionally sharing specific wins – recognizing a team member who persisted to solve a customer challenge or celebrating someone’s idea that transformed a segment of the business – carries authentic weight. The organizations that outperform are those where people understand the genuine value they bring, feeling seen and........

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