Urgent Work Is Killing Your Marketing. This Simple Mindset Shift Fixes It

Stop deciding whether to market each week—and start deciding when.

EXPERT OPINION BY ROBIN LANDA, PROFESSOR, KEAN UNIVERSITY @RLANDA

Illustration: Inc; Photo: Adobe Stock

Something else always feels more urgent. The client’s request that arrived this morning. The proposal is due by noon. The operational problem demands attention before the end of the day.

Marketing loses because........

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