Burger King Just Fired the Burger King. It’s a Big Risk, and an Even Bigger Leadership Lesson

“This guy definitely wasn’t helping,”

EXPERT OPINION BY MINDA ZETLIN, AUTHOR OF 'CAREER SELF-CARE: FIND YOUR HAPPINESS, SUCCESS, AND FULFILLMENT AT WORK' @MINDAZETLIN

Illustration: Inc; Photo: Burger King

Burger King purchased quite a few expensive ad spots during the Oscars to deliver a surprising message to tens of millions of viewers: “We’re sorry.”

Airing a spot like this is a huge gamble for any company, large or small. But if done right, it can make an outsize impact in the market and revitalize a brand.........

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