WNBA’s Valkyries Turned a $50 Million Expansion Fee Into a $1 Billion Franchise. It Started by Telling Sponsors to Wait.

Jess Smith had five months, no roster, and no players. What she built first was a story.

Courtesy of Masters of Scale

In 2023, Joe Lacob paid a record $50 million expansion fee for a WNBA team that did not yet have a name, a logo, a roster, or a single fan. 

Now that team — the........

© Inc.com