The ‘America’s Got Talent’ winner shares wisdom for people trying to make a lasting impression.

BY MARK MILLER, CHIEF STRATEGY OFFICER, TEAM ONE/FOUNDER, THE LEGACY LAB @MARKMILLERLA

Shin Lim. Photo: Lukas Rauch, courtesy subject

Art or science? When it comes to achieving an enduring business success, which is the more important ingredient? World-famous magician Shin Lim is placing his bet on artistry and creativity.

Because while he recognizes that succeeding in magic requires developing many muscles—like sleight of hand, optical illusions, misdirection, psychology, and math—he also believes that science can often be imitated while art is more likely to remain original.

In his experience, “The [scientific] method counts for about 10 percent of success, and the presentation counts for 90 percent.” This is why, over the arc of his career, Lim has evolved from spending disproportionately more time learning how to do tricks—the science behind the magic—to spending more time on creating his own way to perform them. That shift in emphasis propelled........

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