Why 20 Million Americans Now Identify as ‘Preppers’—and What They’re Buying

The number of Americans identifying as “preppers” has doubled since 2017. Here’s what tech billionaires, government officials, and ordinary folks are buying to survive the next global catastrophe.

Illustration: Inc; Photo: Getty Images

It seems like ages ago we were shoveling toilet paper into empty shopping carts and stocking up on flour and eggs to try out new recipes while stuck at home hiding from COVID-19. That anxiety—a fear of scarcity—hasn’t left our popular conscience. Preparing for what seems like inevitable........

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