Starbucks CEO Announces a Huge Change to Win Back Customers
The chain is also closing more than 400 stores.
BY LEILA SHERIDAN, NEWS WRITER
Photo: Katy Blackwood/NurPhoto via Getty Images
When Howard Schultz joined—and later acquired—Starbucks in the 1980s, he was deeply inspired by the communal culture of Italian coffee bars. From the beginning, Schultz envisioned Starbucks as more than a transactional stop for coffee. He wanted to build a community-centered space for people to congregate and connect. That vision helped redefine what a coffee shop could be. In recent........
