Apple Maps Handled the ‘Lake America’ Issue in a Clever Way. Here’s How It Differs From Google

The way that Apple addressed the ‘Lake America’ and ‘Lake Ontario’ debate is a lesson for any company with a global presence.

BY KIT EATON @KITEATON

Photo: Courtesy Apple Maps (screenshot)

President Trump’s recent executive order mandating an official name change of Lake Ontario to Lake America led to raised eyebrows internationally, and reportedly to broad “dismissal and ridicule” across the border in Canada. But when Trump makes a move like this involving big tech interests, the companies tend to comply. So Google responded to the official name change speedily; its Maps product is one of the most commonly used Google tools with some two billion users. The swift response did garner Google a torrent of........

© Inc.com