In the AI Era, Transparency Is the New Currency on Social Media

Navigating the rise of AI-generated content will take radical honesty.

EXPERT OPINION BY JASON MITCHELL, CEO, MOVEMENT STRATEGY @MOVEMENTS

Whether you like it or not, AI-generated content is inevitable. The benefits for content production and efficiency are too great to ignore for cost-conscious brands. So, the focus should be on how to use it more thoughtfully. Especially since, as we’re discovering in real time, AI-generated content also comes with some pretty serious downsides. 

For one, if AI becomes the default for everything, feeds will feel more synthetic, mirroring the overly manicured tone and aesthetic that have become AI’s hallmark. When too much content feels........

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