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Why Hustle Culture Is Failing Women Founders

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29.03.2026

Why Hustle Culture Is Failing Women Founders

Feeling guilty when you’re not working?That conditioning might be killing your creativity.

BY HEATHER ASIYANBI, FREELANCE WRITER

Illustration: Getty Images

Nobody in the entrepreneurship space wants to admit one simple truth: Hustle culture leads to burn out. For women founders and executives especially, the pressure to do more, be more, and never slow down isn’t just cultural noise, it’s deeply personal. 

Women have been conditioned since childhood to equate stillness with laziness and self-care with selfishness. So, they push. They work........

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