Wendy’s Restaurants Abroad Are About to Break the Biggest Color Rule of Food Branding

Franchisees in international markets can make their restaurants light blue instead of red. Visually, it signals digital ordering. But does it make you hungrier?

Wendy’s is feeling blue. Light blue, to be exact.

In April, a new design concept accompanied the opening of the burger chain’s 100th store in the Philippines. In addition to its digital-first layout, the new Wendy’s boasts a light blue facade instead of a red one. The refreshed restaurants are now available to franchisees across the company’s........

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