Cannabis Brands Are Banned From Many Advertising Channels. This Partnership Offers a Different Playbook

Weedmaps can’t rely on the advertising playbook most brands use. Its Rolling Loud partnership shows how a restricted industry can earn attention through experiences.

EXPERT OPINION BY DANIEL ROBBINS, CEO AND FOUNDER OF IBH MEDIA AND HOST OF FOUNDER'S STORY

Weedmaps, a cannabis directory and marketplace, is partnering with international hip-hop festival Rolling Loud. Today, the two brands are announcing a year-round lineup of artist-driven experiences, starting September 10 in Brooklyn with the Kickback New York Lit by Rolling Loud........

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