Before LinkedIn Had 1.3 Billion Users, It Had 1 Very Awkward Problem

More than 20 years before the creator economy exploded, Reid Hoffman made a bold prediction about work. It became the foundation for LinkedIn.

BY CHRIS STOKEL-WALKER

Reid Hoffman. Photo: Getty Images

The PayPal Mafia’s fingerprints are all over modern technology—and LinkedIn is no exception. Founder Reid Hoffman, a graduate of Stanford University’s Symbolic Systems program, had already dabbled with social media platforms, including one called SocialNet that launched in the late 1990s.........

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