Mark Pincus Built a $12.7 Billion Company. His Formula for Startup Ideas Starts With 2 Simple Lists

The Zynga founder says entrepreneurs overthink business ideas. This is the framework he’d use if he were starting a new company.

BY CHRIS MORRIS @MORRISATLARGE

Mark Pincus. Photo: Getty Images

Mark Pincus was one of the first investors in Facebook and founded mobile gaming giant Zynga, which he took public in a $1 billion IPO and eventually saw sold to Take-Two Interactive Software for $12.7 billion. He doesn’t need to work these days—and says he’s trying to take it easy (aside from promoting his new book Life at the Speed of........

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