ARR Is Dead! (Thanks, AI.) Long Live Annual Recurring Revenue, Say These Founders and Investors

The popular financial metric has become meaningless. But don’t let that stop you from using it.

BY BRIAN CONTRERAS, STAFF WRITER @_B_CONTRERAS_

Photo illustration: Inc. Art / Getty Images

When David Matalon needs a straightforward way to talk about his company’s cash flows, he turns to the metric that software-as-a-service providers so often use in those situations: annual recurring revenue.

“ARR, for us, is very important,........

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