Tim Cook’s Final Lesson at Apple Offers a Framework Any Team Can Borrow

Great technology gets copied. Great culture is harder to steal.

EXPERT OPINION BY ASH KUMRA

Former Apple CEO Tim Cook. Illustration: Inc; Photo: Getty Images

On his final day as CEO of Apple, Tim Cook handed the reins of a multi-trillion-dollar empire to hardware engineering veteran John Ternus. The technology sector expected a parting manifesto on AI, spatial computing, or global supply chains. Instead, Cook delivered a masterclass on the only asset that........

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