Why the Most Viral Brand Posts All Have 1 Thing in Common (It’s Not the Algorithm)

Founders and social teams can learn a lesson from these viral posts.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

What makes a social media post go viral? While experts agree that there is some luck involved, you’ve got to be doing something right in order to create content that reaches millions, or even thousands, of views.

Knowing how to replicate social media fame........

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