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This Social Media Manager Turned Her Mistake Into a 277 Percent Sales Lift

10 1
17.08.2025

After Ryan Weitz accidentally changed the TikTok name of Sweet Loren’s to her own, she asked the brand’s followers for help—and they delivered.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Photos: Courtesy company; Wikimedia Commons

Last weekend, Ryan Weitz logged into what she thought was her personal TikTok account and added her own name—Ryan—as its display name. Then, she realized the account actually belonged to Sweet Loren’s, the natural cookie dough brand she works for.

Weitz tried to switch the account’s name back to “Sweet Loren’s” but couldn’t, as TikTok policy

© Inc.com