From Svedka’s AI-generated Fembot to Ritz’s salty island, here are the brands that fumbled on advertising’s biggest stage.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Inc.; Source photos: Courtesy companies, Getty Images

The Super Bowl is a rare opportunity for marketers. It’s the one time of the year when a whopping 125 million or so Americans sitting in front of their TVs are actually interested in watching commercials.

Some brands—like Anthropic, Instacart, and Pepsi—took full advantage of this moment yesterday by debuting thoughtful or funny ads that got consumers talking about their products.........

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