Her brand is on track to make $30 million in sales this year—a 50 percent year-over-year increase.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Crown Affair founder Dianna Cohen. Illustration: Inc; Photo: Crown Affair

Last year, Dianna Cohen came to an important decision: To scale Crown Affair, the cult-classic hair care brand she founded in 2020, she needed to step down from the role of CEO.

Over the 10-plus years she had spent working for founder-led consumer startups such as luggage brand Away, shaving company 

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