Allison Ellsworth Reveals the Founder Traits She Invests In (and the Red Flags She Won’t Ignore)

The Poppi co-founder is the first ‘Shark Tank’ contestant to return to the show as an investor.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Allison Ellsworth. Photo: Getty Images

Allison Ellsworth is having what can only be classified as a full-circle moment. About eight years ago, she and her husband Stephen Ellsworth went on Shark Tank to pitch their better-for-you soda brand Poppi, which was called Mother Beverages at the time. The co-founder—who happened to be nine months pregnant at the time—walked away with a $400,000 deal with consumer investor and branding expert Rohan Oza in exchange for 25 percent........

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