The Best Brand Video Right Now Is a Founder Talking Into a Phone, Not a Polished Ad

If your audience can’t see the person behind the brand, they’ll keep scrolling.

EXPERT OPINION BY AMY ZWAGERMAN, BRAND AND AI STRATEGIST

The best-performing content on Instagram right now is a person looking into a phone camera and talking. No script, no lighting rig, no second take. According to reporting from New Engen, a single-take truck driver lip sync pulled 336 million views on Instagram the last week of July. Meanwhile, the polished brand video your........

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