Richard Branson Says Everyone Should Read This Cult-Classic Novel—It Changed How He Made Decisions

The billionaire entrepreneur credits a 1971 novel about surrendering decisions for influencing his early approach to risk-taking.

BY AMAYA NICHOLE, NEWS WRITER

Richard Branson. Illustration: Inc.; Photos: Getty Images; Adobe Stock

Many entrepreneurs credit strategy, timing, or gut instinct for their success. For one billionaire, a cult novel about surrendering control to a dice roll was an unlikely early influence.

Richard Branson is the founder of Virgin Group, the conglomerate behind more than 400 companies including Virgin Atlantic and Virgin Galactic. Known for his adventurous personality and his business acumen, he is also an avid reader and created a Literati book club called “Read Like An Artist” in 2022—a reflection........

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