McDonald’s Just Promoted an Insider to Fix Falling Foot Traffic. Experts Say the Real Test Is Much More Complicated

The fast-food giant promoted Skye Anderson to lead its U.S. business as falling visits and rising check sizes expose a deeper traffic problem at the chain.

BY AMAYA NICHOLE, NEWS WRITER

Skye Anderson. Photo: Courtesy McDonald’s

McDonald’s is putting a familiar face in charge of tackling its biggest challenge.

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