Your NCAA Bracket Is Wrong—and That’s Exactly What Advertisers Are Betting On

Want to sell food, alcohol, or consumers products during March Madness? Try these two words.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Inc.; Photos: Adobe Stock

Over the past month, two words have dominated marketing campaigns: bracket busted. The phrase has been invoked in promotional campaigns for snacks, consumer packaged goods, breweries, sports bars, and even professional wrestling, and it will likely be plastered everywhere this weekend as the Final Four for the women’s and men’s NCAA basketball tournaments tip off in Phoenix and........

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