They Spent 18 Months Perfecting a Towel. Now Their 8-Figure Brand Is a Cool-Girl Status Symbol

Weezie aimed to craft the best-in-class towel. The bootstrapped brand has become something much bigger than terry cloth.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Weezie co-founders Lindsey Johnson and Liz Eichholz. Illustration: Inc.; Photo: Weezie

What makes a really good towel? Scroll through YouTube, social media, blogs, and forums, and the debates will range across fabric (terry cloth versus Turkish cotton), size (bath towels versus bath sheets), and brands. For a certain set of millennial and older Gen-Z women, who source recommendations by texting their group chats, parsing through Pinterest, and posting on popular subreddits, such as r/NYCbitcheswithtaste and r/AskWomenOver30, one name keeps coming up: Weezie. 

The Atlanta-based brand,........

© Inc.com