Amid increasing backlash over AI-generated ads, this commercial will be decidedly real, and likely very weird.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Photos: Courtesy companies

After major brands ranging from McDonald’s to J. Crew endured backlash over AI-generated advertisements, Skittles has decided to embrace a notably human approach for the biggest ad moment of the year. For Super Bowl LX, the candy brand will be going beyond just television screens and social media scrolls and making an old-fashioned appeal to customers in person. Well, actually,........

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