Shoppers will now be able to browse and buy without ever leaving Copilot.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Photo: Getty Images

Microsoft is starting the new year with a big bet on AI-powered shopping. The $3.5 trillion technology giant just rolled out Copilot Checkout, a new feature that allows shoppers to discover, browse, and buy—all without ever leaving Copilot.

Microsoft is pitching this new tool to retailers as a way to reach a wider pool of potential customers and offer a seamless shopping experience that is more likely to convert sales. By integrating purchases directly into Copilot rather than redirecting consumers to an external site, the hope is that with one........

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