Brands Sent 57 Percent More Texts Last Year. Here’s the Reason Founders Keep Hitting Send

No one is checking their emails. Consumer brands are increasingly sending messages that shoppers do actually open: texts.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Getty Images

Sign up and score 10 percent off on your first order. That offer has become the standard welcome to just about any website for a consumer brand, and for years, shoppers have dutifully handed over their emails in exchange for a one-time discount. Now, that transaction will likely require a second step, a fact sometimes obscured until after the customer has already submitted their email. If they want to earn that markdown, they will need to sign up for text messages, too.  

More and more consumers are getting........

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