Over a year after stepping down as the CEO of Allbirds, he’s running Biologica, a women’s supplement brand, with his wife, Liz.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Biologica co-founders Joey and Liz Zwillinger. Illustration: Inc.; Photo: Biologica

Joey Zwillinger is no longer building a company with himself in mind as the target customer. The 44-year-old entrepreneur, who co-founded Allbirds with Tim Brown a decade ago and stepped down as CEO last year, outfitted a generation of San Francisco tech bros in merino wool sneakers by designing a product and brand experience that appealed to him.

Now, he’s entering the growing market for women’s health products with a new company, Biologica, co-founded with his wife, Liz Zwillinger.

The San Francisco-based brand is coming to market with a line of hormonal supplements for women tailored to three life stages: reproductive age, perimenopause, and post-menopause. The startup raised a $7 million seed round, which was led by Addition and included Greycroft, True Beauty Ventures, Hawtail, Katherine Schwarzenegger Pratt, and Good Friends, the early-stage venture capital firm that Zwillinger co-founded with

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