Apple, Uber, and Nike Are Reshaping Their Companies With 3 Words Few Ever Question. An 86-Year-Old Idea Explains Why

“Simpler, leaner, faster” signal far more than their literal definitions.

EXPERT OPINION BY ALEXIS FRANZESE

Apple’s new CEO, John Ternus, is moving to reshape the company. Bloomberg reports that Ternus wants to accelerate product development and put greater emphasis on engineering. Ideas under consideration include eliminating some middle-management positions.

If the language sounds familiar, it should. Earlier this month, Uber CEO Dara Khosrowshahi announced organizational........

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