A Conversation With Canva’s CMO Taught Me a $2.5 Billion Lesson About Living Your Values

Canva didn’t wait for huge financial success to start giving back. It’s a lesson in leadership.

EXPERT OPINION BY ALEXIS FRANZESE

After a recent story I wrote about Canva, the company reached out to me, hoping to share more about its work with nonprofits. In a conversation with Canva CMO Zach Kitschke, I expected to hear about scale—more than a million nonprofits supported, Canva software offered free to eligible nonprofits, and $2.5 billion in product value given away.

What stayed with me, though, was timing.

As I kept asking........

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