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At 22, Eileen Gu is already an Olympic multimillionaire success story. She credits it to a brain-training ritual anyone can adopt

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25.02.2026

At 22, Eileen Gu is already an Olympic multimillionaire success story. She credits it to a brain-training ritual anyone can adopt

At 22, Eileen Gu is already the most decorated freestyle skier in Winter Olympic history. She’s also a Stanford University student, and a multi‑millionaire whose endorsement deals have helped push her net worth north of $20 million. And now, she’s just revealed the brain-training ritual she credits for all of it.

“I spend a lot of time in my head… I journal a lot. I break down all of my thought processes,” Gu said to a reporter who recently asked the Olympic champion to take us inside her brain. “I apply a very analytical lens to my own thinking, and I modify it.”

And in her eyes, that’s a starting point for how anyone can unlock more success in their life.

“You can control what you think. You can control how you think. And therefore, you can control who you are,” she added. “And especially as a young person, I’m 22, so with neuroplasticity on my side, I can literally become exactly who I want to be.”

For Gu, the real “flex” isn’t just the medals or the money—it’s that every day she can rewire her brain, tune her mindset........

© Fortune