menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Procter & Gamble thinks it’s unlocked the future of the $25 billion laundry industry. Meet the Tide evo tile, a waterless detergent pod

73 0
19.02.2026

Procter & Gamble thinks it’s unlocked the future of the $25 billion laundry industry. Meet the Tide evo tile, a waterless detergent pod

Not since your apartment’s post-Halloween-party-sequined load has your laundry machine seen this much excitement. Procter & Gamble’s Tide is beginning a nationwide roll out of waterless detergent squares, an innovation it believes is the future of the $25 billion laundry care market.

No plastic or liquid. The product, known as........

© Fortune